Logo inspiration

If you look carefully at our logo, the flowers are all Oregon wildflowers. Wildflowers characteristically grow without intervention and are often determined to grow in whatever circumstances.

wild·flow·er: a flower of an uncultivated variety or a flower growing freely without human intervention

: a free spirit. Uncultivated by the mainstream. Independent thinker. Bravely growing wild and free in a world plagued by conformity.

Everything about CHO Wines is atypical. An Asian American winemaker. Making wine in Oregon, living in California. A winery without a physical tasting room. Launching a wine brand during a pandemic and during one of the worst wildfire years to hit Oregon.

This unstoppable spirit is at the heart of CHO Wines and reflected in our logo.